Radio One Brings Formerly Unavailable African-American Programming To All Parts of America With the National Roll-Out of XM Satellite Radio
In many places of the country, especially outside of large metropolitan areas, African-American targeted programming is limited or non-existent. Radio One is committed to providing a totally unique radio experience on XM, which will finally reach the African-American audience nationwide.
Mike Abrams, Director of Programming for Radio One's Satellite Radio Operations said ecstatically, "Today marks a milestone in the new satellite radio market. After months of preparation and planning, the national availability of XM Radio is upon us. Radio One is already America's terrestrial urban radio leader, and now we are beaming exclusive and original programming down from the heavens across the land. Much of this radio programming has never been available nationally in this country's history. Our "Club 82" channel will provide mixes from the nation's top club and radio DJs 24 hours a day/7 days a week. Our gospel channel 61 "The Spirit" will FINALLY bring the great gospel sounds of Kirk Franklin, Yolanda Adams, Jeff Majors, Shirley Caesar and so many more out of the "early Sunday morning" slot on AM radio and make it available EVERY HOUR of EVERY DAY ... to many cities that have NO gospel outlet on terrestrial radio. Our Hip Hop channel, 66 RAW provides Hip Hop the way the artists intended it to be heard ... the way it was recorded ... Our Urban channel 61 The Flow, mixes the biggest urban hits with neo-soul that isn't heard on traditional urban radio stations ... and our talk channel, XM 169 The POWER, is making an incredible mark on history by being the first and ONLY 24 hour a day nationwide African-American talk outlet with live shows of every variety, giving African-Americans a voice all across the land every day and night."
Alfred C. Liggins III, Radio One's President and CEO added, "With today's nationwide launch, Radio One becomes the only radio broadcasting company in America to provide national Urban programming on a 24 hour basis. We look forward to a long and prosperous relationship with XM Satellite Radio, and are committed to bringing the highest quality programming to America's urban listeners."
XM will transform radio, an industry that has seen little technological change since FM, almost 40 years ago. XM provides music to soothe the mind and information to fill it. XM's programming lineup features 100 coast-to- coast digital channels: 71 music channels, more than 30 of them commercial- free, from hip hop to opera, classical to country, bluegrass to blues; and 29 channels of sports, talk, children's and entertainment. XM also brings to the car, for the first time on radio, the same diverse selection of 24-hour news sources available in the home on cable and DIRECTV.
Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include uncertainties associated with demand for the company's service, the company's dependence on third party vendors, its continuing need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 8-K filed with the Securities and Exchange Commission on 2-22-2001. Copies of the filing are available upon request from XM Radio' s Investor Relations Department.
About Radio One
Radio One is the seventh largest radio broadcasting company (based on 2000 pro forma revenue) in the United States and the largest primarily targeting African-American and urban listeners. Pro forma for all announced acquisitions and operating agreements, the Company owns and/or operates 65 radio stations located in 22 of the largest markets in the United States and programs five channels on the XM Satellite Radio System.
This press release may include forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including the absence of a combined operating history with an acquired company or radio station and the potential inability to integrate acquired businesses, need for additional financing, high degree of leverage, granting of rights to acquire certain portions of the acquired company's or radio station's operations, variable economic conditions and consumer tastes, as well as restrictions imposed by existing debt and future payment obligations. Important factors that could cause actual results to differ materially are described in the Company's reports on Forms 10-K and 10- Q and other filings with the Securities and Exchange Commission.
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CONTACT: Mike Abrams, Director of Programming, of Radio One Satellite Programming, +1-301-955-XMXM (ROIA ROIAK) http://www.prnewswire.com
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