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Radio One, Inc. Re-Brands Its Los Angeles Radio Station

WASHINGTON--(BUSINESS WIRE)--Jan. 3, 2007--Radio One, Inc. ("Radio One" or the "Company") (NASDAQ: ROIAK and ROIA), announced today that, effective December 29, 2006, it has re-branded its Los Angeles radio station from KKBT-FM, "the Beat" to KRBV-FM, "V100, the Best Variety of R&B". The station's programming line-up will be headed by popular Los Angeles-based radio personality Cliff Winston, the new V100 morning drive host, and will also feature Shirley Hayes, Michael Baisden, John Monds and Myke Julius. The new on-air line-up is an impressive arsenal of legendary radio talent which promises to enhance V100's position in Los Angeles as radio's premier Urban Adult Contemporary station.

Commenting on the Company's new position in Los Angeles, Radio One's Chief Executive Officer and President, Alfred C. Liggins, III, stated, "With these and other changes we have made in the past few months, we are confident that we have done everything in our power to enhance the performance of our LA radio station. Through the operational leadership of Steve Candullo and the programming leadership of Barry Mayo, we have positioned V100 for significant improvement in what has been a challenging market for us for several years. We are excited by our programming line-up and thank the listeners and advertisers of Los Angeles for being so supportive of us through this transitional period. We are optimistic that 2007 can be a new day for Radio One in the great city of LA!"

Radio One, Inc. ( is the nation's seventh largest radio broadcasting company (based on 2005 net broadcast revenue) and the largest radio broadcasting company that primarily targets African-American and urban listeners. Radio One owns and/or operates 70 radio stations located in 22 urban markets in the United States and reaches approximately 14 million listeners every week. Additionally, Radio One owns interests in TV One, LLC (, a cable/satellite network programming primarily to African-Americans and Reach Media, Inc. (, owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner. Radio One also operates the only nationwide African-American news/talk network on free radio and programs "XM 169 The POWER," an African-American news/talk channel, on XM Satellite Radio.

CONTACT: Radio One, Inc.
Scott R. Royster,

SOURCE: Radio One, Inc.