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Urban One Announces Leadership Change At TV One

Michelle Rice Named New Interim General Manager of the Network

SILVER SPRING, Md., July 25, 2017 /PRNewswire/ -- Urban One CEO Alfred C. Liggins, today announced the transition of leadership at TV One. Effective immediately, Michelle Rice will be the Interim General Manager with full management oversight of the 13-year-old entertainment and lifestyle network targeting Black adults. She succeeds Brad Siegel, former President of TV One. The announcement was made after Siegel, who served the network for two and a half years, recently informed the company of his departure and announced to the TV One leadership team today that he will be leaving the network.  Urban One, Inc., formerly Radio One, is the parent company of TV One. 

Michelle Rice Interim General Manager, TV One

Rice was one of the inaugural employees of TV One, hired as the Vice President, Distribution Strategy and Operations.  She was later promoted to Senior Vice President and ultimately to Executive Vice President, Content Distribution and Marketing.   In this position, Rice was responsible for approximately 50% of the network's revenue and has successfully negotiated all of the network's affiliate deals and increased its content distribution across all platforms. Rice came to TV One with a wealth of progressive leadership experience in cable television spanning affiliate sales and marketing at BET, NBC Cable Networks and iNDemand. Rice is a graduate of Temple University with a degree in Journalism and also holds an M.A. degree in Communication Management from the University of Southern California. She is an alumnus of Women in Cable and Telecommunications' (WICT) Betsy Magness Leadership Institute, Senior Executive Summit program at Stanford University and the National Association for Multi-Ethnicity in Communications' Executive Leadership Development Program.

Alfred Liggins said, "Michelle is business savvy, understands our demographic and has the energy, vision and discipline to position TV One for the future. She has the respect of our industry and I believe in her ability to provide leadership for our network during this time of intense competition, increased platform availability and growing content targeting the Black viewer."

Reflecting upon Siegel's tenure at TV One, Liggins said, "Brad has made many valuable contributions to the network during his tenure and we're grateful for his work ethic, creativity, professionalism and support of our mission to inform, inspire and entertain the Black community. He's also an all-around good guy and we wish him well in his future endeavors."

About Urban One
Urban One, Inc.(, formerly known as Radio One, Inc., together with its subsidiaries, is the largest diversified media company that primarily targets Black Americans and urban consumers in the United States. The Company owns TV One, LLC(, a television network serving more than 59 million households, offering a broad range of original programming, classic series and movies designed to entertain, inform and inspire a diverse audience of adult Black viewers. As one of the nation's largest radio broadcasting companies, Urban One currently owns and/or operates 57 broadcast stations in 15 urban markets in the United States. Through its controlling interest in Reach Media, Inc. (, the Company also operates syndicated programming including the Tom Joyner Morning Show, Russ Parr Morning Show,Rickey Smiley Morning Show, Get up Morning! with Erica Campbell, DL Hughley Show, Ed Lover Show, Willie Moore Jr Show, Nightly Spirit with Darlene McCoyReverend Al Sharpton Show. In addition to its radio and television broadcast assets, Urban One owns iOne Digital (, the largest digital resource for urban enthusiasts and Blacks, reaching millions each month through its Cassius and BHM Digital platforms. Additionally, One Solution, the Company's branded content agency and studio combines the dynamics of the Urban One's holdings to provide brands with an integrated and effectively engaging marketing approach that reaches 82% of Black Americans throughout the country.

About TV One

Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Unsung, Rickey Smiley For Real, Fatal Attraction, The Manns and The NAACP Image Awards.  In addition, TV One is the cable home of blockbuster drama Empire, and NewsOne Now, the only live daily news program dedicated to black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UONE and UONEK,], the largest African-American owned multi-media company primarily targeting Black and urban audiences.


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SOURCE Urban One, Inc.

Media Contact: Yashima White AziLove, Urban One Corporate Communications, 301.429.3239,